The Scientists compare pizza and burgers with cigarettes and heroin

A study showed bingeing on junk food triggers addiction centres in the brain, making us crave more and more high calorie foods.

He says: "Our brains are hijacked by fat, sugar and salt. They affect the same circuits in the brain as drugs.

"Countless Brits struggle to control their eating and no one has revealed why it's so hard."

The Food and Drink Federation argue that in Britain the food is healthier.

FRIED CHICKEN: Fat is layered and loaded on to the meat. And that famous coating takes us to the Bliss Point through a combination of salt, sugar, corn syrup and flavourings.

BURGERS: In its stripped down form the burger is explosively rich in fat, sugar and salt.

And extra of everything is not making us a favor - bacon, cheese, another burger, sugar, salt, everything is blissing out our brain cells.

CHOCOLATE, SWEETS and CAKES: The high fat/high sugar killer combination activates pleasure circuits. We associate these foods with an instant hit - a reward. And once we start eating them we can't stop.

PIZZA: Fat - layer after layer after layer. From the base to the crunchy cheese top.

ICE CREAM: In its simplest form it provides a massive payload of fat and sugar.

But top with chocolate pieces or biscuits and the combo becomes fat and sugar layered with more fat and sugar.

Many people rely on them as a pick-me-up. They look at a portion of fries and think "that's my friend - that's going to make me feel better."

source: thesun